Amazon derives many of its sales from third-party sellers who sell products on Amazon (around 40% in 2008).[81]
Associates receive a commission for referring customers to Amazon by
placing links to Amazon on their websites if the referral results in a
sale. Worldwide, Amazon has "over 900,000 members" in its affiliate
programs.[82]
In the middle of 2014, the Amazon Affiliate Program is used by 1.2% of
all websites, and it is the second most popular advertising network
after Google Ads.[83] It is frequently used by websites and non-profits to provide a way for supporters to earn them commission.[84]
Amazon reported over 1.3 million sellers sold products through Amazon's
websites in 2007. Unlike eBay, Amazon sellers do not have to maintain
separate payment accounts; all payments are handled by Amazon.
Associates can access the Amazon catalog directly on their websites by using the Amazon Web Services (AWS) XML
service. A new affiliate product, aStore, allows Associates to embed a
subset of Amazon products within another website, or linked to another
website. In June 2010, Amazon Seller Product Suggestions was launched
(rumored to be internally called "Project Genesis") to provide more
transparency to sellers by recommending specific products to third-party
sellers to sell on Amazon. Products suggested are based on customers'
browsing history.[85]
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