Customer Relationship Management (CRM) and Information Management
(IM) support Amazon’s business strategy. The core technology that keeps
Amazon running is Linux-based. As of 2005, Amazon had the world’s three
largest Linux databases, with capacities of 7.8 TB, 18.5 TB, and 24.7
TB. The central data warehouse of Amazon is made of 28 Hewlett Packard Enterprise
servers with four CPUs per node running Oracle database software.
Amazon’s technology architecture handles millions of back-end operations
every day, as well as queries from more than half a million third-party
sellers. With hundreds of thousands of people sending their credit card
numbers to Amazon’s servers every day, security becomes a major
concern. Amazon employs Netscape Secure Commerce Server using the Secure
Socket Layer protocol which stores all credit card details in a
separate database. The company also records data on customer buyer
behavior which enables them to offer or recommend to an individual
specific item, or bundles of items based upon preferences demonstrated
through purchases or items visited.[91]
On January 31, 2013 Amazon experienced an outage that lasted
approximately 49 minutes, leaving its site inaccessible to some
customers.[92]
On May 5, 2014 Amazon unveiled a partnership with Twitter.
Twitter users can link their accounts to an Amazon account and
automatically add items to their shopping carts by responding to any
tweet with an Amazon product link bearing the hashtag #AmazonCart. This
allows customers to never leave their Twitter feed, and the product is
waiting for them when they go to the Amazon website.[93]
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