Until June 30, 2006, typing ToysRUs.com into a browser would bring up Amazon.com's "Toys & Games" tab; however, this relationship was terminated due to a lawsuit.[52] Amazon also hosted and managed the website for Borders bookstores but this ceased in 2008.[53] From 2001 until August 2011, Amazon hosted the retail website for Target.[54]
Amazon.com operates retail websites for Sears Canada, bebe Stores, Marks & Spencer, Mothercare, and Lacoste. For a growing number of enterprise
clients, including the UK merchants Marks & Spencer, Benefit
Cosmetics' UK entity, edeals.com, and Mothercare, Amazon provides a
unified multichannel platform where a customer can interact with the
retail website, standalone in-store terminals, or phone-based customer
service agents. Amazon Web Services also powers AOL's Shop@AOL.
On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, The Sandman, and Watchmen. The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves.[55]
On November 2013, Amazon.com announced a partnership with the United States Postal Service
to begin delivering orders on Sundays. The service, included in
Amazon’s standard shipping rates, initiated in metropolitan areas of Los Angeles and New York due to the high-volume and inability to deliver timely, with plans to expand into Dallas, Houston, New Orleans, and Phoenix by 2014.[56]
On July 2016, Amazon.com announced a partnership with the U.K. Civil Aviation Authority to test some of the technologies and may use delivery service via prime air drone in the future.[57]
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